Hand-tufted rugs crafted with love & intention
Uniquely designed rugs made from 100% ethically sourced New Zealand wool. A hand-tufted rug is crafted line by line over the course of many hours. Tufting is a meditative craft that requires embodiment and intention. Each rug comes imbued with that dedication.
Unveil the Process
Meet the Maker
Hi, I'm AJ! Los Angeles based designer and tufting educator. When I discovered tufting, I found a key to a door I only ever dreamed of opening. Designing and hand-tufting rugs has expanded my creativity to new realms—so much so that I've become obsessed with sharing that gift with others.
Want to make your own hand-tufted magic?
Have you seen some rug-making process videos on TikTok and have since become consumed with the idea of doing it yourself? Or perhaps you're an artist looking for a new creative outlet? Tufting is an incredibly rewarding craft to learn and I am passionate about sharing it with others.